Winning Web VideosBy Jan Engelbrecht
Embedded videos are becoming increasingly popular with Internet marketing and online entrepreneurs. The trend makes perfect sense, because an online video is an excellent way to communicate with prospects and customers. The online video gives the viewer the opportunity to get to know the entrepreneur even though the communication is happening electronically and online. Because the viewer can see the mannerisms, appearance, and body language of the speaker, if the video is done right, rapport is generated, and credibility improves. Conversely however, if these essential elements are not present, the video medium can do more harm than good by creating a sense of mistrust, or disbelief in the eyes of the viewer.
The problem that many entrepreneurs face is that they do not spend enough time creating their videos. Because it is so easy to do -- shoot the video and upload it-- many entrepreneurs do not pay proper attention to the important aspects of what they are trying to accomplish. An effective online video requires excellent videography, proper lighting, the correct attire, and a well-written script that makes the points that need to be made. Videos that are hard to hear, that are out of focus or poorly lit, or that show an uncomfortable scene, begin slipping towards ineffectiveness. But far and away, the major killer is the script -- or lack thereof -- that causes the video to ramble, lose focus, and be generally effective.
The first requirement of a good script is that it is well-written. If you plan to do online videos, and are not a very good writer, it might make sense to outsource the writing of the script. A professional writer can draft a script that reads like it would be spoken, and that focuses on the main points to be conveyed.
The other essential element of a good script is that it be rehearsed. Unless you know your material so well and you're such an accomplished public speaker that you can speak off the cuff, a much better approach is to take your script and rehearse it multiple times. Only when you are comfortable with the material should you actually shoot the video.
Embedded videos are a very powerful tool for the Internet marketer. But they are frequently misused by people who don't know how to use them properly. Consider integrating online video into your marketing mix, but spend the time to do it right in order to optimize your results.
Jan Engelbrecht is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Jan and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Jan, visit: http://www.janenge.ws.
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